The brand partners with True Colors United, a nonprofit organization that is dedicated to supporting the unique challenges faced by LGBTQ+ youth, who are 120% more likely than their peers to experience housing insecurity.

As a gay-founded brand built on kindness, the goat-milk based skin care company proudly partners with the Ali Forney Center to support at-risk LGBTQ+ youth. This year, they will be donating 100% of the profits from their special edition Bloom Cream and Pride Pin.

The hair color company will be donating to Point Foundation, a nonprofit organization that supports the educational aspirations of LGBTQ+ and ally students to become impactful leaders in their communities

We’re committed to using the power of beauty to celebrate the possibilities within all of us.

Diversity. Equity. Inclusion.

Empowering well-being for all.